IF 10% OF OUR BRAIN IS JUST THE TIP OF THE ICEBERG,
THEN COME TAKE A LOOK BENEATH THE SURFACE.
(Required Reading for the European Union's Year of Creativity and Innovation)

  

The #1 Best Selling Book on Creative Thinking

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© 2008-10 Gilbert Harris Lenchus

THE #1 BEST SELLING BOOK on

CREATIVE THINKING

Commission proposes 2009 to become European Year of Creativity and Innovation

Europe needs to boost its capacity for creativity and innovation for both social and economic reasons. That is why the Commission has adopted a proposal to declare 2009 the European Year of Creativity and Innovation.  

The modern world puts emphasis on better use of knowledge and rapid innovation. It therefore requires a broadening of the creative skills base involving the whole population. In particular, there is a need for skills and competences that enable people to embrace change as an opportunity and to be open to new ideas in a culturally diverse, knowledge-based society. Education and training are determining factors in this. 

Ján Figel’ Commissioner responsible for education, training, culture and youth, believes the Year is "an effective way of helping to meet challenges by raising public awareness, disseminating information about good practices, stimulating education and research, creativity and innovation, and promoting policy debate and change. By combining action at Community, national, regional and local levels, it can generate synergies and help to focus policy debate on specific issues."

The activities of the Year should focus on creating an environment favourable to creativity and innovation and become a strong impetus for a long-term policy priority. Emphasis should be put for instance on education across a wide range of subjects including mathematics, science and information and other technologies. Highlighting creativity through such skills should foster problem-solving and the practical application of knowledge and ideas. All forms of innovation including social and entrepreneurial innovation should be taken into account. 

Artistic creation and new approaches in culture should also receive due attention, as important means of communication between people in Europe and in the follow-up to the ongoing European Year of Intercultural Dialogue (2008). 

The European Year of Innovation and Creativity is proposed as a cross-cutting initiative covering not only education and culture, but also other policy domains such as enterprise, media, research, social and regional policy and rural development. It should include information and awareness-raising campaigns, promotion of good practices, debates, meetings, conferences and promote a wide variety of projects at regional, national and European level.   All human beings should take time during this coming year to read Gilbert Lenchus's The #1 Best Selling Book on Creative Thinking.

Presents   

A new book by creativity guru 
Gilbert Harris Lenchus

For those who want to know more now - who don't want to sit around and wait for results of research, The #1 Best Selling Book on Creative Thinking shows the reader how to unleash the creative power of the mind, and in doing so, become more productive, more successful, and maybe even more fun.  

Lenchus has a simple definition of creativity.  "Creativity" he says, "is the art of accomplishing more than the science of managment says is possible."  And in his infinitely creative manner, he demonstrates what it means to think outside the box.  A riveting, rollicking journey through the creative process that will enliven the most pedestrian mind, The #1 Best Selling Book on Creative Thinking is a "must read" for anyone who wants to go where no one has ever been - in any field or endeavor. 

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